There are several ways to increase your sale but getting more business from existing customers is the most economical and easiest way. Unlike big business owners mostly small business owners know their customers and they are in touch with them. On the other hand, acquiring new customers costs time, effort & money. Following are some of the actions you can take to get more business from your existing customers:
Communicate with your customers frequently: More you will talk to your customers more you will understand them and their needs. Also, time to time visit their premises, this will give you a better understanding about their requirements and give you ideas how can you serve them better.
Improve your product & service: As mentioned above, communicate with your customers regularly and improve the quality of your products & services according to the feedback you receive. Keep in mind without customer satisfaction neither you can retain them nor you can get any business from them.
Offer more related or unrelated products: Find out what else your customers need or what else they could use. You can offer them more items by increasing your product range or by offering other related or unrelated products. For example if you supply marble flooring to different home builders. You can also offer them marble floor cleaning products. Similarly you can offer other items used by them like doors, window glass, kitchen cabinets etc. This will not only make your customers' lives easier but also result in expanding your business.
Start a customer referral program: It is one of the best and economical ways to gain new customers as well as retain the old ones. Reward your existing customers who bring you new customers. Encourage them for referrals by offering them a special discount, by giving them a VIP status or by sending them a gift, Also, personally thank them for helping you locate a customer.
I hope you found the above helpful. Please feel free to comment.