Friday, October 16, 2015

Naming Your Small Business

Giving an appropriate name to your small business is very important as it is one of the things that attract customers. Following are a few properties of a good business name:

1  . Short 

2  . Memorable

3  . Easy to spell

4  .  Sound good

5  .   Different / Unique

6  .   Has a positive meaning

7  .  Gives an idea about the nature of business

The Business name should be short & sweet. It should be easy to remember & easy to spell. These properties also help customers to remember & locate you by phone directory or through internet.

The name should sound good. You can find out this by saying the name loudly to yourself or you can get feedback from friends & family. A unique or different name is something which catches others'  attention immediately. Just make sure the name is not confusing & difficult to pronounce.

The name should have a positive connotation. Neither it should offend anyone nor it be a laughing stock. Also, the name should give an idea what the business is about i.e. XYZ Garden Shop. This will save your & others' time.

Once you finalize the name then get it registered with the competent authority. Also, get the domain name. Get your logo designed from a professional, unless you are good at it. Please remember, your business name & logo is your identity so apply for a trademark registration to protect it.

I hope it will be help. Please feel free to share your comments.

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